Driven by curiosity
I'm always hunting trends, testing new tools, and prototyping ideas before they're mainstream. Research isn't a phase. It's the foundation.
Connecting goals to people
Connecting business goals with user needs across diverse sectors. I care about what moves people, not just what looks good in a deck.
Bringing ideas to life
Transforming complex systems into engaging experiences through emerging technologies. I prototype, build, and ship. Not just recommend.
Assistant Product Manager — Marketing & Innovation
Product management and innovation in a global industrial manufacturing context, bridging technical teams with marketing and user-facing strategy.
Content Designer / UX Writer
Designed content systems, UX writing, and brand voice. Developed heuristic evaluation frameworks still used by the team today.
Partner Programs Marketing Analyst
Kept a strategic relationship with partners anticipating their marketing needs to drive visibility within the VTEX ecosystem.
Co-founder and CMO
As Co-founder and CMO, I led brand strategy and drove growth for a diverse portfolio of clients.
Customer Excellence Analyst
Translated complex technical issues into clear and actionable solutions for customers.
MarCom & Digital Projects Analyst
Led the omnichannel strategy during the pandemic, launching one of Rio's first digital shopping marketplaces. Featured in Globo News.
MSc Design & Innovation Management
dissertation — Designing beyond the default: How Digital Twin can detect and mitigate gender bias in product design and development (Grade: A+)
Postgraduate Degree — User Experience
dissertation — Architecting Scalable Systems: Balancing Standardization and Personalization in Digital Product Design (Grade: 9/10)
Postgraduate Degree — Marketing and Digital Design
dissertation — A new education platform for the digital economy (Grade: 9/10)
Bachelor — Business Administration
dissertation — The Sustainable Development Model as a Competitive Advantage for Modern Businesses (Grade: 10/10)
Portuguese (Native) · English (Advanced – C1) · French (Intermediate – B2)