the whole shelf

All projects

nine stories about turning fuzzy ambition into things that shipped

01

The body was never the problem

Turning the four menstrual cycle phases into a calendar you can actually export and use to plan your life around it.

Product Strategy Market Research AI Web Development +9
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02

Nine agents, one social media team

Designing a team of AI agents that fully understands the brand before starting any project.

AI Agent Design Multi-Agent Orchestration Creative Direction +8
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03

Handmade by an algorithm

The result of applying my creative process to an AI tool to create the portfolio you're seeing now

Prompt Engineering Brand Identity AI Web Development +6
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04

Addvisia Home 2030

A catalog where the furniture understands your Tuesdays

Design Fiction Trend Analysis Website Design +4
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05

Napo & the art of deciding

Designed to help you make your next study decisions without feeling overwhelmed

AI Agent Configuration Scrum & Agile Content Design +8
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06

The diagnosis was the tone

An AI assistant can be accurate yet still feel off if the technology works, but the tone doesn't match

UX Writing Heuristic Analysis Brand Identity +3
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07

Field notes from a 6 pm Slack message

A glimpse into where the true company culture resides

Design Thinking Qualitative Research Ethnography +3
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08

The content hub never sleeps

A (not-so-fairy) tale about the reality of those 150+ hours of work

Event Management Social Media Strategy Content Creation +2
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09

The last fitting room in Rio

The story about how a shopping mall survived after closing its physical stores during the COVID pandemic

E-commerce Strategy Digital Marketing Influencer Strategy +3
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