Handmade by an algorithm
The result of applying my creative process to an AI tool to create the portfolio you're seeing now
challenge
As a professional in innovation, product marketing, and strategy, I needed a digital portfolio that would effectively communicate my multidisciplinary expertise. The challenge was to create a high-quality website that reflected my personal brand, without spending weeks writing code or relying on generic AI templates.
my role
Creative Director, UX Strategist, and AI Prompt Engineer. I owned the end-to-end process, from the initial strategic blueprinting to the final AI execution and visual refinement.
methodology
To ensure that the AI-generated output aligned with my vision, I created a "source of truth" in Miro that detailed my creative process before writing any prompts. This structured approach bridged the gap between human-centered design and AI development.
The main steps included auditing my previous portfolio, conducting research and benchmarking to define the standards I aimed to achieve, and reworking the brand guidelines. I also rewrote all the content and restructured the architecture of my existing case studies. Finally, I translated my brand guidelines, content architecture, and visual benchmarks into highly specific and constrained prompts.