The content hub never sleeps
A (not-so-fairy) tale about the reality of those 150+ hours of work
challenge
VTEX DAY is the largest innovation event in Latin America. The 2022 edition included over 120 talks, totaling more than 150 hours of content and featuring 190 speakers across 8 stages. The challenge was to capture significant moments in real-time during the event, making it feel spontaneous rather than produced, while also ensuring that there was footage available for post-event content.
my role
methodology
Managing content for real-time events requires extensive planning in advance.
I made sure that each team member had a specific schedule to prevent confusion or overwhelm. This approach helped us capture all the necessary footage while also prioritizing the team's well-being. The media team, photographers and filmmakers, was assigned specific "must-capture" locations, while other team members operated in a "free-roaming" way. This hybrid approach allowed us to cover the main stages officially while also capturing the spontaneous energy and networking that occurred in the pavilion.
Meanwhile, the volunteers acted as live reporters during key sessions. They were tasked with capturing insights and quotes in real-time for social media posts during the event, as well as gathering content for post-event articles and longer pieces.
outcomes
kind words about this one
“When called upon, Rafa promptly accepted the challenge of taking over the Instagram coverage for VTEX DAY in the 2022 edition. In addition to her meticulous scope of marketing tasks for partners, Rafa did an incredible job overseeing the coverage planning for 8 stages, totaling more than 150 hours of content over two days. She coordinated a team of volunteers and the production team that supported us with real-time videos in an agile, firm, and committed manner. Working with Rafa is very easy and enjoyable. She is an extremely collaborative professional always ready to go beyond her scope to contribute to collective results.”